Irem and I first visited Amos Bay together ten years ago. Last year we moved here. No doubt many Europeans who only visit in the summer months think that life here is comprised solely of beer and beach?
Whilst it’s true that Turkey produces excellent beer, and Amos is a wonderful beach life here is not all booze and sunshine.
Winter Is Not Like This At All
During the last winter we completely rebuilt our house. Only the outer walls remained untouched. For three months sodden in pouring rain we watched a pretty serviceable property get gutted, and then amidst much mud and cement saw it reconstructed to our own specification.
It’s hardly surprising that during the last year I forgot just about everything that I ever knew about marketing communications.
Matters might have stayed thus had Mehmet my local ‘publican’ not casually asked one day if I would take some publicity photographs of ‘the local’.
I call Mehmet’s place, (official title Amos Beach Club), the local in Paradise.
It is located the wonderful cove that has become my home. It has a spacious interior and serves truly excellent food.
After I had taken the pictures we discussed how he should use them?
Mehmet intended to enlarge each picture and add a small caption between them.
Slowly the dust and cobwebs began to fall from my brain. Even a modest project such as Mehmet’s requires knowledge of typefaces, layout and copywriting.
“Come, come”, I hear you remark, “Knowledge of copywriting,
for a pub’s poster!”
To which I must reply ~ “Yes certainly, for in very few bold sentences
the message must both inform and call to action.”
There’s no room for six pages of copy on a poster, even if the pictures speak 1000 words.
The typeface also must be bold, readable at a distance and convey something of the character of the product, in this case Mehmet’s excellent Beach Club restaurant.
The message I came up with may not seem the most original you have come across, but I think that it does the job.
You may download a mini version of the poster in Adobe PDF format, if you wish, here!