Cindy Crawford Cola Cameo Needed
To Raise Resident’s Morale In Turunc
My friends at Amos Bay, Nr. Turunç are getting critical of Pebbles From Paradise. “You seem to be spending a lot of energy promoting Cola Turka“, they say.
Others complain that they want to look at something more interesting than Piglet’s bottom.
It’s not really my intention to promote Ǖlker products, although Çamlıca is very good, especially if diluted in a little Ankara ‘Whisky’.
My favourite cola is Pepsi Twist, and when Pepsi team up with Cindy Crawford then they’re bound to get my attention.
Unfortunately Cindy didn’t come to Amos Bay, or Marmaris, but like Chevy Chase’s Turka Cola Ad, Cindy made the Pepsi Ad in New York. This is hardly surprising for it was made for transmission during NBC’s coverage of the American Superbowl Championship.
It is an extremely well made advertisement and clearly far more money was spent making it than went into the Chevy Chase adverts for Turka Cola. But I wonder if it will sell more Pepsi?
In the Chevy Case Cola Turka commercial American consumers are won over to Turkish ways by drinking the product. It’s a cunning reversal of the influence often attributed to Coke.
Pepsi have also created a cultural reversal in their advertisement. A hunk of beef-cake strides down the street. The female officers in a black and white police car drool as he walks by. The shot infers that perhaps somehow our Pepsi drinking hero could somehow be beyond the law? But what law? Perhaps the law that all American patriots drink Coke? Whatever, in this simple piece of stage management the man is positioned as both an outsider, and, like the roustabouts of thw wild west an all American hero. The guys who made this ad. knew their business!
Next we see a number of women of different occupations ogling our ‘hapless’ victim!
Suddenly there is a cut to the picture of some legs and a dog. The shot is an iconic reference to the work of the New York based Magnum photographer Elliot Erwitt. He enjoys taking pictures that suggest comical relationships between dogs and humans.
The question is whose dog is it? I can’t decide if the trouser bottoms are more flared than those the ‘Pepsi Man’ was wearing in an earlier shot?
No matter for in the next frame we see the fabulous Cindy Crawford removing her dark glasses and curling her lips with waspish ardor.
If, from the description I offer here, you think that Pepsi are going for the macho drinker read on. Almost as soon as Cindy registers her desire for our man in grey a blond man in a puce coloured jacket removes his sunglasses and gives pursuit. Am I suggesting that Pepsi is courting the gay drinker? No not really, but in this super-cautious world of political correctness they wouldn’t want to appear prejudiced. Anyway it’s quite a nice twist on the theme of the entire clip.
It all ends in a grand finale. As our hero continues to stride out of our screens and into our front room he is still pursued by a crowd of rabid women intent on domination and subjugation. Whether they wish to dominate and subjugate, or to be dominated and subjugated by the Pepsi man is for you to decide.
If you’ve not seen the Pepsi commercial, and I’ve wetted your appetite you can view it here.
Kindly note: Screenshots in this entry are directly from publicly accessible file archives. They are used as ‘fair use’ under U.S.C. Section 107 for news reportage purposes only, to illustrate various points made in the article. Text and images available over the Internet may be subject to copyright and other intellectual rights owned by third parties.
