Tales of the Koç Family Part 3
Vehbi Koç
Vehbi Koç deplored waste so he arranged for his refrigerator to be transported between his summer and winter residence. One day however he arrived at his summer house to find a new fridge installed upon the instructions of one of his managers.
Koç telephoned the manager in something approaching ill-humour, but the manager pacified the master thus:
“If they hear that you transport your fridge between your summer and winter houses, how are we to sell fridges to people with summer houses?”
Koç kept a fridge in all of his homes from this time onwards.
